IMM Graduate School Application 2020

IMM Graduate School Application 2020

About IMM Graduate School Application

The purpose of this programme is to ensure that students effectively understand and implement the set of decisions and actions that will result in the  .To create a platform which will provide an opportunity to those with some academic marketing knowledge with expanded insight, understanding and practical skills 

The core intention of a Master’s Programme is to equip students with specialised knowledge through research training. It also provides sound training in research methodologies, and equips you to deal with complex issues both systematically and creatively, so that you can make sound judgements using data and information at your disposal.

Admission Criteria 

A student who is in possession of the following may apply for admission:

BCom Honours with Marketing and Research Methodology on the NQF Level 8 (HEQSF aligned); or

BPhil Honours with Marketing and Research Methodology on the NQF Level 8 (HEQSF aligned); or

BA Honours in Marketing Communications with Marketing and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned).

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Any other equivalent qualifications.

An overall average of 60% must have been achieved on the NQF level 8 qualification.

A CV and motivational letter are required.

In addition, students may be required to submit a provisional research proposal to the IMM Graduate School Research Committee.

The Dean also has the right to prescribe any additional modules on honours level to ensure that the candidate complies with all requirements.


No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes


The core intention of a Master’s Programme, as is the purpose of the IMM Graduate School Master’s, is to equip students with specialised knowledge through research training and to provide sound training in research methodologies. 

Candidates are not generally expected to make an original theoretical or fundamental contribution to their field of knowledge, but through the provision of new data or information, they should make a definitive contribution to understanding the research problem that has been investigated and to demonstrate proficiency in research methods and the ability to work independently.  Master’s graduates are expected to exhibit mastery of research methodology and evidence of understanding scholarly processes at work, and manifest this knowledge through the completion of a novel project.

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Application Dates

June 17: Academic resources – Semester two on eLearn

June 19: Semester one 2019 results released

June 21: Closing date: Applications for supplementary examinations (Semester two 2019)

June 24: Closing date: RPL* applications (Semester two 2019)

June 26: Closing date: May exams – Assessment Feedback Report (AFR)/Result Appeal(RA) Applications

June 28: Closing date: Credit Transfer applications (Semester two 2019)